Cellardore Productions was founded by Joe Sheldrick.

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Joe Sheldrick is a dedicated music producer and sound designer with 20 years of experience. His introduction to sonic branding began at Arrival, a prominent electric vehicle company. There, he was instrumental in creating the unique sounds for their vehicles and products and composed over 200 pieces of music for their PR campaigns.

 

Joe's musical portfolio is diverse, spanning from orchestral to club music and everything in between. He spent his early years producing a variety of club music under the alias Cellardore. Today his passion project is called PonyArt which he uses to explore a blend of non-genre specific experimental but palatable music, as well as creating short films that connect to the music.

 

He's spent over a decade creating high-quality sample packs for well-known companies such as Novation, Loopmasters, and Ninja Tune. Additionally, Joe has a talent for remixing music, adding a unique twist to other artists' work.

 

With a passion for teaching, Joe offers online music production courses and one-to-one lessons. He enjoys sharing his accumulated knowledge and skills with aspiring music producers.

 

Joe has also ventured into film scoring, creating music for short films. In 2020, he took this a step further by creating his own short film where he composed the music and acted.

 

Joe Sheldrick's aim is to create sound that connects with audiences and accurately represents a brand's identity. Get in touch to learn more about his services and how he can help you on your sonic journey.